AHMAD, A.; SALLEH, S. M. .; PERUMAL, S. a/l . Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV). Journal of Contemporary Research in Social Sciences, [S. l.], v. 1, n. 6, p. 136–150, 2019. DOI: 10.33094/26410249.2019.16.136.150. Disponível em: http://learning-gate.com/index.php/2641-0249/article/view/32. Acesso em: 28 mar. 2024.