Ganbat, E. and Novak, M. 2025. Strategic market evaluation of Starbucks in Taiwan: A swot analysis of brand positioning, consumer adaptation, and growth opportunities in a tea-dominated culture. Edelweiss Applied Science and Technology. 9, 10 (Oct. 2025), 460–470. DOI:https://doi.org/10.55214/2576-8484.v9i10.10458.