Roy, R. , Rane, S.R. , Komatiguntala, D. , Sontineni, R.B. , Balakrishnan, S.M. and Bommisetti, R.K. 2025. Evaluating social media content’s effect on consumer engagement in the context of digital marketing. Edelweiss Applied Science and Technology. 9, 6 (Jun. 2025), 521–536. DOI:https://doi.org/10.55214/25768484.v9i6.7828.