Septiani, E. , Yasa, N.N.K. , Ekawati, N.W. and Sukaatmadja, I.P.G. 2025. Buying Indonesian: How identity, trust, and perception shape support for local brands. Edelweiss Applied Science and Technology. 9, 6 (Jun. 2025), 1077–1093. DOI:https://doi.org/10.55214/25768484.v9i6.8030.