Hatta, A.R. , Miesvontoko, A. and Hidayat, D. 2025. The influence of TikTok daily reward gamification and social presence on impulsive buying behavior: The mediating role of emotional arousal on social commerce platforms. Edelweiss Applied Science and Technology. 9, 7 (Jul. 2025), 383–393. DOI:https://doi.org/10.55214/25768484.v9i7.8587.