Tong, G. T., Ho, P. V. U., Vuong, N. L. H., Nguyen, L. D. K., & To, T. N. N. (2025). Enhancing E-commerce purchase intentions through AI-personalized short videos: An SOR and flow theory perspective. Edelweiss Applied Science and Technology, 9(10), 721–745. https://doi.org/10.55214/2576-8484.v9i10.10526