Wang, Lingfei, and Chun-Shuo Chen. “Research on the Influence of Entertainment on Consumer Deep Engagement in Brand-Hosted Live Streaming: The Moderating Effect of Knowledge Level and Psychological Ownership”. Edelweiss Applied Science and Technology, vol. 10, no. 3, Feb. 2026, pp. 1-14, doi:10.55214/2576-8484.v10i3.12281.