Ghuntesa, J. ., S. O. . Gunawan, and M. Mulyono. “Modernized Business: Live Streaming Feature Adoption Impact on Business Competitive Advantage of Indonesia’s Gen Z Perceptions”. Edelweiss Applied Science and Technology, vol. 9, no. 5, May 2025, pp. 2432-53, doi:10.55214/25768484.v9i5.7484.