Roy, R. ., S. R. . Rane, D. . Komatiguntala, R. B. . Sontineni, S. M. . Balakrishnan, and R. K. . Bommisetti. “Evaluating Social Media content’s Effect on Consumer Engagement in the Context of Digital Marketing”. Edelweiss Applied Science and Technology, vol. 9, no. 6, June 2025, pp. 521-36, doi:10.55214/25768484.v9i6.7828.