ESCOURIDO-CALVO, Manuel; MARTÍNEZ, Andrea Peña. Who embraces augmented reality in fashion retail? Generational and gendered adoption pathways. Journal of Contemporary Research in Social Sciences, [S. l.], v. 8, n. 1, p. 98–114, 2026. DOI: 10.55214/2641-0249.v8i1.12955. Disponível em: https://learning-gate.com/index.php/2641-0249/article/view/12955. Acesso em: 6 jun. 2026.