Ahmad A, Salleh SM, Perumal S a/l. Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV). 2641-0249 [Internet]. 2019 Oct. 29 [cited 2024 Nov. 24];1(6):136-50. Available from: https://learning-gate.com/index.php/2641-0249/article/view/32