WU, Zihuan. Study on artificial intelligence driven digital marketing strategies for cultural and creative enterprises. Journal of Contemporary Research in Business, Economics and Finance, [S. l.], v. 7, n. 2, p. 71–84, 2025. DOI: 10.55214/jcrbef.v7i2.9839. Disponível em: https://learning-gate.com/index.php/2641-0265/article/view/9839. Acesso em: 13 sep. 2025.