Research on the impact and implementation strategy of artificial intelligence and digital social media on business model innovation in high-end intelligent manufacturing enterprises

This paper examines the impact and practical methods of artificial intelligence (AI) technology and digital social media on business model innovation within high-end manufacturing companies. It analyzes the current situation and motivations of manufacturing firms influenced by digital technology across four key aspects: disconnected application, market competition, social media development, and user needs. The research indicates that digital technologies—specifically AI and digital social media—not only alter operational models but also drive innovation in digital business models. However, the process of intelligent transformation in the manufacturing industry presents several challenges, including data security concerns, high research and development (R&D) costs, and difficulties in distinguishing fake information. The paper recommends that manufacturing firms mitigate risks associated with technological application and leverage the full potential of digital technologies to enhance customer experience, thereby fostering sustainable growth and competitive advantage.