The impact of emotional solidarity on festivals visitors' satisfaction. Does the festival authenticity matter?

https://doi.org/10.55214/25768484.v8i6.2047

Authors

  • Tamer Hamdy Ayad Management Department, College of Business Administration, King Faisal University, 380 Al-Ahsaa, Saudi Arabia, and Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, 41522 Ismailia, Egypt
  • Ahmed M. Hasanein Management Department, College of Business Administration, King Faisal University, 380 Al-Ahsaa, Saudi Arabia, and Hotel Management Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt
  • Meril Ghaly Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, 41522 Ismailia, Egypt, and The Higher Institute for Specific Studies, Tourism Studies Department, Misr El Gedida, Egypt

Festivals offer more than just entertainment, it considered a powerful platform for emotional connection and cultural exchange. This study explores the impact of emotional solidarity on festival visitors' satisfaction. It also examines the moderating role of festival authenticity in the relationship between emotional solidarity and festival visitors’ satisfaction. Quantitative approach using 456 self-administered questionnaire directed to festival visitors in Egypt and Saudi Arabia. The findings reveal that all three dimensions of emotional solidarity welcoming nature, emotional closeness, and sympathetic understanding have a direct and significant positive impact on visitors' satisfaction. Furthermore, festival authenticity plays as a moderator between emotional solidarity dimensions and festival visitors’ satisfaction. The study discusses both theoretical and practical implications of these findings for festival organizers and tourism researchers.

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How to Cite

Ayad, T. H. ., Hasanein, A. M. ., & Ghaly, M. . (2024). The impact of emotional solidarity on festivals visitors’ satisfaction. Does the festival authenticity matter?. Edelweiss Applied Science and Technology, 8(6), 237–250. https://doi.org/10.55214/25768484.v8i6.2047
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Issue

Vol. 8 No. 6 (2024)

Section

Articles

Published

2024-09-30

Keywords

Authenticity, Emotional closeness, Emotional solidarity, Festivals, Sympathetic understanding, Visitors satisfaction, Welcoming nature
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