Human character through folk verses: The case of Can Tho City, Vietnam

This study explores the expression of human character traits embedded in Vietnamese folk verses (ca dao), focusing on the specific case of Can Tho City in the Mekong Delta. The purpose of the research is to identify and analyze the moral, emotional, and behavioral values reflected through local oral traditions, thereby contributing to a deeper understanding of regional cultural identity. Utilizing a qualitative content analysis approach, the study collected and examined a representative sample of folk verses related to Can Tho and its surrounding areas. Findings reveal recurring themes of resilience, sincerity, affection, and community spirit, which are closely tied to the socio-cultural context and natural landscape of Southern Vietnam. The study concludes that folk poetry not only serves as a means of artistic expression but also as a cultural mirror reflecting collective human values. Practically, these insights can support cultural education, heritage preservation, and tourism promotion by highlighting the richness of local identity through intangible cultural expressions.