Vol. 1 No. 6 (2019)

Articles

• Green Product Innovation Strategies for Environmental Sustainability in the Construction Sector

  10.33094/26410249.2019.16.126.135

  Hussain Zaid H Alsharif , Shu Tong

  126-135

  Read Statistic: 605

  • PDF

• Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV)

  10.33094/26410249.2019.16.136.150

  Ayaz Ahmad, Salniza Md. Salleh, Selvan a/l Perumal

  136-150

  Read Statistic: 1077

  • PDF